So really a contact center is a department or a group within a company where they handle the issues of their customers. it could be what you've normally seen a whole bunch of cubes, it could be retail stores, it could be like a pharmacy location. it's lots of different locations today and it's much more than what people have had in the past. in fact, a lot of them are at home agents today. contact centers today are both inbound and outbound and what's changing a lot in the last couple of years is it's also a lot around email, or chat, or text, or even video, and how all of those different channels interrelate with inbound voice or outbound voice.
So, the perception on contact sensors have changed significantly over the last years and customers, mainly because of customers, customers are more demanding. They ask more from you and they ask you to be more prepared. So, what companies started doing is they started caring a lot more about taking care of their customers. So, this, this way they change the way the contact centers are perceived within each company.
So instead of the big farms with a lot of people in a cubicle, where everyone is just answering questions and they say the same thing and they follow a script, what we see changing now in the space is the agents can do a lot more than they could before. The agents need to be a lot more prepared because when the customer is calling, they need information on the spot. Analytics is also having a big effect on the contact center because what's happening is companies are desperate to understand what their customers are really saying and since most of those conversations come in a voice conversation, or an email, or a chat, typically they can't access that information easily. But with analytics today, what they can do is we can take all of the voice and translate it into data and search that data to find out customer preferences, find out things that the customers are telling the company much faster than ever before and with that type of analytics and that type of insight we're helping companies make changes much faster and how that customer journey works for their customers.
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